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Apricot is a British fashion brand founded in 2006, known for playful prints and statement designs. Available in 14 UK stores, 300+ New Look concessions, and online with worldwide shipping.
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70% Off
Up to 70% off sale. New lines added + further reductions
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Apricot is a British fashion brand with a distinctive personality, founded in 2006 by Philip and Sophia in the basement of a North London building. What began as a small creative venture built around playful prints and statement designs has grown into a global fashion brand, now available across more than 1,200 outlets worldwide.
Drawing inspiration from travel, nature, and the vibrant energy of London, Apricot creates beautiful, wearable collections that blend effortless style with timeless design. Known for their eye-catching in-house prints, high-quality fabrics, and feminine silhouettes, Apricot offers a range that feels fresh and distinctive season after season — without ever losing its signature charm.
In the UK and Ireland, Apricot has 14 standalone stores and over 300 concessions in New Look and independent department stores, making the brand easily accessible on the high street. Their reach extends internationally too, with concessions in Italy, Germany, the United States, and Canada — proof that their unique blend of creativity and wearability resonates with fashion lovers around the world.
Despite their impressive global growth, Apricot has retained the warm, creative, family feel that has been central to the brand from day one.
Use an Apricot discount code from Top Voucher Codes to save on beautiful prints, stylish dresses, and wearable fashion from one of the UK's most creative independent brands.
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Apricot
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